•    To encourage effective communication of financial and business information.
•    To showcase best practices in financial reporting.
•    To promote and institutionalise transparency, integrity, and accountability in the corporate reporting process.
•    To promote good financial reporting as a prerequisite for raising funds on the capital markets.
•    To encourage SMEs to embrace good financial reporting as a step to listing on the stock exchange.
•    To create public awareness of valid and objective measures of performance and promote a better understanding of the results achieved.
•    To create public awareness of the purposes of organizations, how they function and their achievements.
•    To cultivate and maintain relationships with participants.